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From Rochester to Reno: How Two Cities Taught Me the Power of Reinvention

From Rochester to Reno: How Two Cities Taught Me the Power of Reinvention

Direct from the President's desk
• 6 min
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What do Kodak, Tesla, and a city’s permitting office have in common? In this episode, Joe DeRosa shares a personal journey through two cities shaped by reinvention—Rochester, NY and Reno, NV—and what their stories reveal about how communities rise, fall, and rebuild. From the loss of manufacturing giants to the rise of tech innovation, Joe explores why some cities bounce back stronger… while others get left behind. The lesson? Reinvention doesn’t start with branding—it starts with infrastructure. Whether you're a city manager, planner, or just someone passionate about the future of our communities, this episode will leave you thinking differently about how growth really happens. Built for Tomorrow is a SAFEbuilt production. This podcast and its contents are the intellectual property of SAFEbuilt. No part may be reproduced, distributed, or transmitted in any form without written permission. (c) SAFEbuilt All rights reserved.